ArcScore

Architectural Communication & Impact Report

Turn Your Communication into a Score, Discover Your Real Potential

ArcScore measures how companies seeking visibility in the architecture ecosystem engage with architects and interior designers. It helps brands rethink their communication strategies with tangible data — revealing strengths, weaknesses, and areas for growth.

At a glance, it shows your position in the sector while also offering a roadmap for the future.

What is ArcScore?

ArcScore is an evaluation system that analyzes your brand’s visibility in the architecture world, the effectiveness of your communication, and the strength of your relationships with architects — all through a scoring model. It is the first step towards building long-term communication strategies for companies that want to reach architects and create lasting connections.

How Does It Work?

The report measures your brand’s perception, reach, and relationship management within the architecture community. It highlights both your strengths and areas for improvement.

Scores not only reflect your current position but also create a foundation for a strategic action plan.

Through clear and impactful visuals, ArcScore evaluates your architectural communication across three areas:

  • Sectoral Communication

  • Communication with Architects

  • Special Projects

Each area is divided into criteria and scored.

The resulting score shows your brand’s strength in engaging with architects and identifies where improvements are needed.

Mini Competitor Analysis (Optional, not included in ArcScore)

A snapshot of your competitors’ architectural communication projects, overall strategies, and visibility. It evaluates how brands are perceived in the architecture and design sector, the effectiveness of their digital presence, and their level of interaction with architects. The aim is to reveal, with both quantitative and qualitative data, how strong a company’s

Why It Matters?

  • Understand how your communication efforts are truly perceived.

  • Benchmark your position in architectural communication against competitors.

  • Build future marketing strategies based on data, not assumptions.

Who Is It For?

  • Architecture-related brands (manufacturers, distributors, or representatives) looking to collaborate with architecture and interior design studios

  • Marketing and communication teams seeking to measure and improve their outreach to architects

  • Companies aiming to increase their visibility in architectural projects

  • Decision-makers who want to strengthen their brand’s position in the sector

Deliverables

  • In-depth analysis under each category

  • Tailored recommendations for improvement

  • A forward-looking roadmap

  • Competitor benchmarks (for those who choose competitor analysis)