HipiconPro

What is HipiconPro:

It is a digital sales platform that brings design-oriented European brands together for the projects of architects, interior designers and professionals. By bringing together many inspiring design products that cannot be reached in Europe, makes the product search and purchasing process practical and saves time.

Tasks:

Strategy

Strategic consultancy during the implementation of the business idea
Creating a calendar according to the annual strategic business plan and targets
Carrying out the medium and long term strategic business plan of the HipiconPro brand with the General Manager, update them according to the developments
Creating a team and determining their job descriptions and goals
Preparing the market research required for the confirmation and development of the business idea and conducting field research by meeting with designated architects and professionals

• Analyzing the surveys, evaluating the results, developing suggestions to integrate them into the business model and website

• Designing a communication strategy to be developed with business partners (brands worked with)

Marketing and Communication Studies

Realization of the " essence and identity of the brand "  

• Preparing the outcomes of the brand identity study for the texts on the website and communication channels

• Creating a CRM system, determining the target customer groups by segmenting the prepared customer list

• Supporting the continuous communication based on the segmentation for correct architect communication.

• Suggesting and guiding communication opportunities in events, sponsorships and PR communication

• Creating a communication language suitable for the corporate identity and having the text edited